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Improving the student experience begins with the language you use to communicate
26 November 2019 Chris Crammond
Our very own Chris Crammond writes for Campus Review on the use and nuances of language and how it can be used to improve the student experience. Having spent the last 12 months immersed in research with industry leaders such as Navitas, Charles Darwin University, and The College of Law. The article outlines some key strategies for communicating with greater success.
When talking to students, colleges and universities can easily get caught up in long-form academic-speak. It’s in their very nature to deliver high-end, formal education, and the tone of their communications often matches. But while there is a need to position the institution in a professional, academic light, taking this same tone when trying to connect with students doesn’t always create a favourable first impression.
When students are exploring their education options, they have unique concerns throughout the process. Many may be anxious to leave behind the familiar in favour of unknown opportunities.