We transform technology into seamless human and machine experiences - building trust, delivering clarity, and creating lasting impact.

Deepend is Australia’s leading customer-led technology business. For 25 years, we have helped organisations design and deliver digital experiences that drive measurable results.

By combining strategic clarity, design expertise, and technical excellence, we create technology that strengthens the bond between brands and their customers.

Our work is anchored by three pillars: Good Design, Trusted Delivery, and Real Impact. These values dictate how we work, who we partner with, and the outcomes we guarantee.

Proof in practice

NSW Department of Finance, Services and Innovation

Using applied AI to guide customers to the right answer, faster - and reduce pressure on a call centre.

The challenge
Customers were defaulting to the call centre, even when the website contained relevant information. The team needed a practical way to guide people to useful content during high-friction moments.

What we delivered
We designed and tested an AI-supported chatbot experience, grounded in real user needs and call-centre data. We mapped conversations, iterated weekly with users, and launched a prototype into market testing at speed.

Value and impact

• In-market in 3 weeks from concept to prototype testing.

• 85%+ of test users said the prototype contributed to a more positive website experience.

• Built with a clear goal: reduce call-centre load by helping customers self-serve with confidence.

Why it matters
This is “humans & machines” in practice: a human-centred experience, shaped by structured conversation design and data signals, so customers get clearer answers without added friction.