Flordis via Deepend Group, is encouraging Australians to actively foster their cognitive health and ‘love their minds’ following research which revealed that less than a quarter (23 per cent) of people feel they are tapping into the full potential of their minds each day.

Commissioned by Flordis, a natural healthcare brand from Soho Flordis International (SFI), the study looked at Australian health and wellness habits. It showed that despite the rise of ‘mindfulness’ and the fact that 80 per cent of people recognise meditation, brain training or learning a new skill are critical to cognitive health, more than a third (34 per cent) never dedicate time to these activities.

In response, Flordis has launched an initiative to remind Australians just how amazing their minds can be, involving an Australian-first experience to help highlight the importance of cognitive health at all ages.

Michael Aylward, group marketing manager at Flordis, said the team worked with custom technology to bring the mind to life in a new, visually breathtaking way.

Says Aylward: “We wanted to demonstrate how complex and active the mind can be at any age and bring attention to the fact that we need to invest in our cognitive health and foster it every single day. We partnered with three Australians from different generations – a university student, a mum and a retiree – and illuminated their minds in live action with the help of electroencephalography technology (EEG).”

Captured on video, each participant was asked to wear an EEG headset and engage their minds through different states, with their brainwaves transformed into a personalised, colourful light display and piece of art.

Says Katie Turner, a busy mum from Sydney: “It was a surreal experience. Seeing your mind and the way it works, the way the patterns changed and shifted with my thoughts and emotions was absolutely amazing. It made me realise that I take my mind for granted and it gave me the kick-start I needed to change my routine to improve my cognitive health.”

Aylward said that he hopes the experiment will inspire people to take time to invest in their cognitive health and noted that just simple steps can help improve their focus, concentration and memory.

Says Aylward: “There is no better time than now to pick up that crossword, learn the language you’ve always wanted to or take up meditation to help foster your mind. As part of a holistic approach to supporting cognitive health, our research also shows that natural medicines are a key consideration for the majority (55 per cent) of people.”

To find out more about Love Your Mind and the experience, see www.loveyourmind.com.au

Campaign credits: The Love Your Mind campaign was brought to life by agencies within the Deepend Group, including Deepend, History Will Be Kind and Nomad. It is a content-led campaign, backed by a multichannel marketing push.