Independent digital marketing and communications agency, Deepend, will enter an exciting new phase of development across its creative, tech and design offerings, following the appointment of industry heavyweight, Hamilton Jones, to the role of managing director – Sydney.

Having established his first digital and creative agency at the age of 25, Jones brings more than two decades of managerial, technical and consulting experience to the award-winning Deepend team.

His previous roles include management of a range of agencies – from the likes of DENTSU Network’s Isobar, to independent creative businesses like TheFARM – as well as leading digital product, content and social strategies for clients including Coca Cola, Johnson & Johnson, Adidas and HSBC.

Jones said he is thrilled to be on board and will continue driving the strategy-first approach that has been pivotal to Deepend’s 20-year history of success and business evolution.

“From what I have seen as both an external observer and now as business lead, at Deepend there is a consistent and strong connection to engineering and creativity in order to deliver amazing work. I love being in an environment where inspired and bright people are as passionate about human-centred design as I am, and I’m looking forward to continually evolve our offer and outputs here.”

Matt Griffin, founder and chief executive of the Deepend Group, said Jones was a clear choice to head up Deepend, having experience across strategic design, consulting as well as digital implementation.

“Hamilton is not just a leader in the advertising and marketing sector, or a pure-play digital star, he has a brilliant breadth of expertise which aligns perfectly with Deepend, our model and our philosophy.

“With ‘digital’ underpinning everything we do as a society, the way we communicate, the way we connect, and the way we do business, it’s critical that we are designing for this type of world and embracing change to help our clients thrive. We are confident Hamilton will continue building Deepend’s legacy of doing things first and doing them well through a mindset that balances strategic thinking with technical excellence.”