Delivering world class digital student experience one step at a time
Navitas - Orientation Go
Orienting students for successful entry into College life
Having conducted in-depth research with existing students, many of them from international backgrounds, we discovered that many have accumulating anxieties and fears that detract from them having positive student experiences. These are as broad as social anxieties regarding how to involve themselves in campus life to simply struggling to navigate their way around a new campus in a new country.Often with an extended period between receiving an offer and actually arriving for their first day on campus, many of these anxieties grow and students begin their critical initial period of study in a less than positive mindset. It is often not until they present themselves to a Student Support person that these sorts of issues are expressed, quite often too late to remedy and set the student on a more successful path.
We discovered that many international students suffer their in-college anxieties in silence. It’s not until the third or fourth week that they arrive at some form of student councillor to raise the issues, which in many cases is too late to allay their concerns.
These insights led to the development of a mobile application, whose purpose was to better acclimatize students to their new location and campus well before any of these fears manifested themselves. Named Orientation Go, the application walks users through a series of curated steps, with a goal of better preparing them for their arrival and life on campus.
Content is structured across 3 core pillars: Building connections with other students, understanding the location and campus, and undertaking basic administration tasks to better prepare them for their arrival in the country and on Campus. Interaction with the application is gamified, with the design visually completing itself as the user completes various tasks and experiences specific content pieces.
The application is part of a wider initiative to improve Digital Customer Experience for students across the board at Navitas. With early uptake of the pilot programme over 50%, the signs are positive that the application will go a long way to better preparing students for their arrival on campus, and allow them to ease into a successful student experience.
Customer Journey Mapping of the Pre-Orientation experience shaped the information architecture of the guidance solution.
The platform has had over 200 unique users in its initial trial, providing valuable data to evaluate and improve the platform
iOS focus for Pilot
The initial pilot focused on the development of an iOS version only
The platform architecture was decoupled, allowing us to efficiently utilize many elements already in place across other digital experience initiatives.
Universal Code Base