Celebrating the human mind, with a unique brand experience that doubled sales
College of Law
Transforming legal education into a modern career partnership
The College of Law is the school of professional practice for lawyers in Australia and New Zealand, servicing over 4,000 students annually, making them the leader in legal education and training for professional practice across Australasia.
Increased competition in the number of colleges offering similar services, as well as a plan to expand into the Asian market, saw the college looking to overhaul their online business model, with a goal of providing a far more tailored product and service offering.
By undertaking deep research into the developing career of a range of legal professionals, we mapped eight pivotal moments in the average lawyer's working life. For example, from student to graduate and from partner to a senior lawyer considering practicing in a different jurisdiction.
We then looked to leverage the extensive marketing suite of the Sitecore platform in order to personalise content for people dependent on the stage of their career e.g. promoting standard CPD training to lawyers at key times of the year and surfacing bridging courses to assist lawyers in obtaining the necessary training to practice in another countries.
"The integration of e-commerce with our student management system was complex but worth the effort. We had online orders on Day 1 which were created seamlessly without any staff intervention required. We look forward to the future development of the sites harnessing the Sitecore platform."
Technically sophisticated, the solution seamlessly links the Sitecore CMS, Salesforce and the College’s Learning Management system, Canvas, with single sign on - facilitated by ADFS ensuring a singular experience for the user. U-Commerce has been integrated to facilitate E-Commerce transactions.
The site has driven an increase in online orders from the day of launch and the personalised content only serves to make the site more relevant to each key user group.
A Singular Experience
Active Directory Federation Services (ADFS) has been used to facilitate single sign-on across the site as it integrates with multiple data points and platforms.
High Availability. Maximum Redundancy
With 80% of their revenue being earnt in a 1-month period in the lead up to CPD training cut-off, the site employs a highly available, highly redundant hosting structure, using features like Azure’s locally redundant storage.
The solution includes a range of infrastructure and application monitoring, ensuring alerts are issued in the event of any problems with uptime and disaster recovery/triage services are activated within moments of notification.
Prompting Course Selection
Ideate, design & prototype in a living environment
Refining Course Requirements
Intuitive path to purchase
Analysis driving usability
Filtering insights by user group
Development has paid for itself in 12 months
The platform has generated online revenues in excess of production costs in less than its first year.
On track to drive 5% improvement year on year
The platform is on track to drive a 5% increase across key metrics in its first year.
Multi-Tenancy driving efficiency
The site has driven multi-tenant efficiencies over 3 installations, with a further 2 planned for this coming year.