Data-driven UX doubles Teachers Health online customer base
Charles Darwin University
Successfully remarketing and gaining industry insights with the latest Ad technology
Charles Darwin University (CDU) is one of the countries longest service educational establishments and, as the main university for the Northern Territory, it has always found competing for both domestic and international student challenging, not for the quality of it’s product, but driven by its location.
We started working together a number of years ago and since that time have helped the business increase its student intake through careful and considered strategic design of communications and acquisition practises across a range of digital channels and for all aspects of the university.
In the same way that we always want to understand what we are designing for, regardless of if the challenge will resolve into a product or a practise, it was no different with CDU.
We started by visiting the campus to meet the stakeholders and students to understand and gather information. In order to know how to attract potential candidates we needed a deep understanding of how the current student body connected and valued their time at the university. We ran a number context sessions which gave us a better understanding of the people and systems we’d need to involve, incorporate and co-ordinate to ensure we created an effective start to driving digital acquisition.
"The team is tireless in chasing down every last bit of data to drive the best results for us. Deepend has not only helped us drive better outcomes in all of our acquisition activity, but they’ve also helped us grow in our understanding of this space as a whole."
Only Part of the Story
Understanding the right tech and its role in driving acquisition is part of the holistic view we provide CDU. Understanding attribution across channels and platforms informs our strategies on a quarterly basis.
Dashboarding, Done Right
Dashboards are only worth the value they generate. For CDU a single place to track and report on all acquisition made perfect sense given their location and number of stakeholders. We are transparent and clear on the actions we take and the client sees this daily.
Video as Acquisition
We constantly evaluate new channels to help drive outcomes and have incorporated new video strategies that are helping connect Brand and Acquisition models together to ensure every dollar spent, send people in the right direction.
Stop. Start. Continue
New Content, New Opportunity
AdTech is Always Changing
10% compounded, annual growth in intake attributed
We have driven 10% annually compounded growth for CDU over four term periods which as increased their student intake over 6x the investment with Deepend.
14% increase in course completion
A significant finding has been the corresponding rate of completion for student who have been found through channels we manage.