Technology

Positive Change by Engineering Customer Experience

Robust technical development and delivery

Positive Change in technology is driven by understanding human need, harnessing technical capability and looking to future possibilities.

At Deepend we engineer customer experience by serving a balance between human needs, a client’s ‘current-state’ technology and creating change by building what is possible.

Our Approach to Technical Development

We drive positive change in technology by engineering customer experiences that are relevant and powerful.

For us, the implementation of technologies is the craft of strategic engineering. It is our considered approach to building technology that sets us apart.

Service Design
(Design Thinking)

Understand relevance and capability

Rapid Prototyping and testing

Build the right things

Roadmapping, cycle planning, agile delivery

Build things right

Data-led iterations

Remain relevant and effective

From understanding human need and design thinking, to assessing your current state and future technology states, we'll define a portfolio of relevant work. We then rapid prototype and test to make sure we build something that strikes a balance between desirability, viability and feasibility i.e. is it the right thing?

We utilise roadmapping techniques to build alignment and capture needs for scale. We cycle plan and develop in sprints with agile delivery to ensure that we not only develop the right thing, but we also build the thing, right. We are then able to drive continuous improvement and ensure the customer experience remains relevant, effective and constantly improving.

Our Technology Team

"Emerging technology inspires to use new opportunities to make things better."

Tim Fletcher - Chief Technology Officer

"Positive change in technology is created as much by the way you work as it is by the tech you're working with."

Ben Blanks - Head of Technology

Our Technology Process

Our end to end process covers design, build and ongoing improvement.

Design thinking, immersion, workshops and landing a strategy and portfolio framework is our aim. This phase of delivery covers the Strategic Design Phase.

Our underlying software development culture revolves around automation and monitoring of all stages of software construction. Our preferred infrastructure and application layers are representative of this.

We adhere to strict coding conventions during application construction, including indentation, commenting, naming conventions and architectural best practices.

We are truly technology agnostic, and will make choices about appropriate technical stack based on as assessment of a number of areas, including a projects functional requirements, capabilities of the team on the client side, time and budget

Our agile process includes QA resources built into every sprint. We compliment this with formal UAT, Load and Security Testing closer to launch. Finally, we utilise strict protocols and checklists for deployment QA.