Understand relevance and capability
Positive Change by Engineering Customer Experience
Robust technical development and delivery
Positive Change in technology is driven by understanding human need, harnessing technical capability and looking to future possibilities.
At Deepend we engineer customer experience by serving a balance between human needs, a client’s ‘current-state’ technology and creating change by building what is possible.
Our Approach to Technical Development
We drive positive change in technology by engineering customer experiences that are relevant and powerful.
For us, the implementation of technologies is the craft of strategic engineering. It is our considered approach to building technology that sets us apart.
Rapid Prototyping and testing
Build the right things
Roadmapping, cycle planning, agile delivery
Build things right
Remain relevant and effective
From understanding human need and design thinking, to assessing your current state and future technology states, we'll define a portfolio of relevant work. We then rapid prototype and test to make sure we build something that strikes a balance between desirability, viability and feasibility i.e. is it the right thing?
We utilise roadmapping techniques to build alignment and capture needs for scale. We cycle plan and develop in sprints with agile delivery to ensure that we not only develop the right thing, but we also build the thing, right. We are then able to drive continuous improvement and ensure the customer experience remains relevant, effective and constantly improving.
Our Technology Team
"Emerging technology inspires to use new opportunities to make things better."
Tim Fletcher - Chief Technology Officer
"Positive change in technology is created as much by the way you work as it is by the tech you're working with."
Ben Blanks - Head of Technology
Our Technology Process
Our end to end process covers design, build and ongoing improvement.
Design thinking, immersion, workshops and landing a strategy and portfolio framework is our aim. This phase of delivery covers the Strategic Design Phase.
Our underlying software development culture revolves around automation and monitoring of all stages of software construction. Our preferred infrastructure and application layers are representative of this.
We adhere to strict coding conventions during application construction, including indentation, commenting, naming conventions and architectural best practices.
We are truly technology agnostic, and will make choices about appropriate technical stack based on as assessment of a number of areas, including a projects functional requirements, capabilities of the team on the client side, time and budget
Our agile process includes QA resources built into every sprint. We compliment this with formal UAT, Load and Security Testing closer to launch. Finally, we utilise strict protocols and checklists for deployment QA.
Technical Services & Capabilities
We offer a range of products and services across the technology disciplines
Website & Application Development
Voice Interface (Google Home, Alexa)
Digital Experience & Commerce Platforms
Data Systems Design
Content / Data Management
Digital Product Development
Cloud Infrastructure Development
Quality Assurance & Testing
Continuous Integration & Delivery
Application Support & Maintenance
Remaining independent, we have a deep network of resources to leverage through our global SoDA affiliations and friends. (SoDA)