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Laptop concept for Visibility Engine Make your brand discoverable, credible, and current, for humans, AI and Agents.

What is Brand Visibility Engine?

Make your brand discoverable, credible, and current, for humans, AI, and Agents. 

Your audience is no longer just human. As large language models, AI assistants, and search engines transform discovery, brands must design for both people and machines. Visibility Engine combines Deepend’s technical expertise in AI, SEO, and structured content with History Will Be Kind (Our sister agency's) mastery of brand storytelling and earned visibility - helping organisations engineer credibility and visibility across every digital surface. 

Designed for Humans, Optimised for Machines

Most websites and content are designed only for people. But AI models need clarity, structure, and trust signals to interpret and cite your content. Visibility Engine helps you: 

  • Optimise site architecture, schema, and structured content. 
  • Ensure AI-readable and human-resonant experiences. 
  • Drive precision in how LLMs represent your brand and search AI. 

The Framework

Our Visibility Engine Framework focuses on: 

  1. Clarity – Structuring and tagging content for algorithmic comprehension. 
  2. Credibility – Strengthening authority through earned media and trusted citations. 
  3. Currency – Maintaining performance and relevance as algorithms evolve. Each phase is measurable, tested, and refined through Deepend’s proprietary benchmarking and analytics suite. 

The Outcome 

A unified model for measuring brand discoverability across both web and AI ecosystems. 

  • Continuous technical optimisation and performance scoring. 
  • Seamless collaboration between comms and digital teams. 
  • Confidence that your brand is visible - and accurately represented. 

Meet our brand visibility engineers

Hamilton Jones, Head of Strategy & CX, DE
Hamilton Jones, Head of Strategy & CX, Deepend

 

Ham is a digital transformation expert, shepherding brands through technology-fuelled change both from an organisational and customer-centric perspective, balancing deep academic theory with real-world application. 

Edwina Brook, Managing Director, HWBK
Edwina Brook, Managing Director, HWBK 

 

Eddie is a leader in the communications industry with deep experience at the forefront of harnessing the power of new technologies to fuel innovative communications strategy and opportunities for clients.

Thom Landers – Director, Brand Communications, HWBK
Thom Landers, Director, Brand Communications, HWBK

 

Thom is a dynamic communications expert with award-winning experience and a personal passion for brand storytelling, embracing new media formats and technologies to drive unmissable exposure and engagement for clients.