Data-driven UX doubles Teachers Health online customer base
National Acoustic Laboratories
The game that rewires the brain to listen
The National Acoustic Laboratories (NAL) is a government funded body that drives research to improve hearing health and rehabilitation. One of NAL's key research projects centred around Spatial Processing Disorder i.e. the inability to make use of the direction that sound is coming from.
NAL had developed an effective but laborious software platform that was successful in remediating SPD over a 10 week period. The challenge was engagement, with children being required to attend an auditory clinic in order to engage with the Software. Our qualitative audience research revealed that the key issue was engagement, with many children failing to complete the laborious 10-week course.
Utilising key skillsets across the Group, we developed the Soundstorm remediation application, an auditory training game that layered gaming and reward aspects over a 10-week training course. The game featured a multi-layered reward mechanic providing feedback, daily unlocks and weekly rewards that open up new worlds and progress the story to ensure engagement for the duration of the campaign. Importantly, the reward mechanic is driven by the auditory training algorithm with reward and progression activated when the algorithm detects the required progress and auditory improvement.
"It makes me feel fantastic to see research flowing into practice flowing into improvements in people's lives. We’re glad that this project could form part of our research."
Gameplay is translated into detailed medical graphs, so a child's preferred audiologist can monitor and track remedial progress accurately.
Studies have shown incredible results, with 100% of SPD affected children who complete the programme being shown to have been cured of the disorder. The project was also the agency’s most awarded piece of work... ever. Picking up numerous local and international awards, including a highly coveted Webby Award.
A Compelling Narrative
Crafted by Hand
Between Level Cinematics
Journey Through Amazing Worlds
Original Character Design
From Tech Sophistication to Medical Certification
Translating into a Design Response
Underpinning the Creative Concept
Qualitative Insights Shaped the Concept
Our audience research showed the emotional states of children being an important consideration for the creative execution. “Children are advised of their condition and that the cure is a challenging 10-week journey – this is a daunting experience for anyone. We needed to provide a balance of support, play, challenge and reward.”
Quantitative Progress in Real-Time
100% success rate for completing the course
Studies have shown that 100% of SPD affected children completing the remediation program are cured of the disorder.
Awarded on an International Stage
We were proud to announce that Soundstorm went on to win a number of world regarded Awards, including a coveted Webby Award for best Health Application.
Huge engagement driven in users
The application has shown a 70% increase in patients undertaking the 10 week course, testament not only to how engaging the application is, but also the practicality of it being available offsite from an audiologist.
Mobile Site and App
Best Website or Digital Apps
IAB Creative Showcase
Best Website or Digital Apps
Best Smartphone or Tablet Application - Health & Wellbeing
Best Use of Media: Mobile Media
Cresta International Advertising Awards
Studies have shown that 100% of SPD affected children that complete the remediation program are cured of the disorder.