When Australia’s most iconic airline, Qantas, made headlines for all the wrong reasons, it wasn’t just about a data breach - it was a wake-up call. In his LinkedIn article, Matt Griffin, CEO of Deepend, dives into how a single incident exposed the digital fragility behind even the most trusted brands.

From the exposure of personal details of 5.7 million Qantas customers to the broader fallout affecting loyalty, shareholder confidence, and regulatory scrutiny, Matt unpacks the real cost of downtime in today’s trust economy. He doesn’t just point out the problems - he offers a path forward, drawing a powerful contrast with Active Super’s shining example of resilience during a major outage.

This is more than a recap of recent events - it's a blueprint for how financial institutions (and any business built on trust) can future-proof their digital backbone.

Read the full LinkedIn article to discover what separates those who merely survive from those who lead when crises hit.