Why Deepend & History Will Be Kind Are Some of Australia’s Best Places to Work

We’ve always believed culture isn’t something you get - it’s something you build. And it turns out, we’re not alone.

Deepend and History Will Be Kind were just named among The Australian’s Best Places to Work 2025 - a recognition that feels less like a trophy and more like a reflection. A reflection of the care, curiosity, and connection that’s quietly grown over years of showing up for each other.

Matt Griffin, CEO of Deepend, has penned a deeply personal reflection on what makes this moment so meaningful - not because of snacks or ski trips (though, yes, those are fun), but because of people. The ones who brought more than just skills. The ones who treated the business like it was human.

From hiring with empathy to creating space for real growth, Matt shares what’s truly behind the magic at #2 Hill St, Surry Hills - and why it’s always been about the people, not the perks.

Read Matt's full article on LinkedIn and share it with anyone who’s ever been part of our story. Because this culture? It was always built from the inside out.