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Creative

Positive Change by Delivering Creative Brand Experiences

Harnessing the power of multidisciplinary creative teams

Ideas are formed, not found. Truly creative brand experiences require a strategic approach underpinned by a diverse pool of multidisciplinary talent.

As the world continues to change and grow in complexity, the ability to generate original ideas has become even more difficult. Despite having more tools at our disposal, the simple brilliance and clarity of a ‘great idea’ is often lost in the wash of new inputs that we are fed daily through the endless channels of media and technology.

At Deepend, we believe, “great ideas are formed, not found.” We believe that with a sound strategic platform, a vigorous creative process and a multi-disciplinary team working together, we are able to develop truly great ideas and concepts that work in the complex landscape in which we now live.

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Our Approach to Creative and Experience Design

Requiring an inherent empathy for audience and purpose, we draw out human insights and seek to understand the building blocks of consumer motivation in order to explode the brilliance that can be derived from great creative.

The heart of an idea that resonates and connects emotionally not only draws on the understanding of what people need, but more importantly on what they desire. Good design will get you part of the way, but an inspired idea delivered through perfect craft is what gets you from, "good and usable," to "great and inspirational."

The key to Deepend's approach to creative and experience design is empathy i.e. understanding the needs and desires of the user, balanced against the strategic goals of a specific brand and its business. The result is something that immediately resonates with its audience and that has lasting effect on their behaviour.

Our Creative Team

Amber Heyward Deepend

"Great ideas take the effort of a diverse team with very different perspectives to ensure they are robust and leave a lasting impression."

Amber Heyward - Design Director

Natascha Wilson Head of UX Deepend

"Design thinking can shape the way society interacts and behaves. Our work should result in change that creates new opportunities and positive outcomes."

Natascha Wilson - Head of User Experience

Our Creative Process

Empathy, ideation, prototyping and collaboration are at the heart of our creative process.

We take a “show don't tell” approach to creativity and building brand experiences; moving quickly from audience immersion into ideation, prototyping and validating and then into production.

Empathise

Utilising key tenets from strategic design-led thinking, we always start by drenching ourselves in the audience’s world; their needs, their desires and their surroundings - helping to truly understand the problem, and emotional levers needed to fix it.

Ideate

We explore a range of creative responses to a defined problem or opportunity. Ideas are sketched, explored and challenged, with the most promising options progressing to prototypes.

Prototype

Various ideas are modelled through a series of rapid production sprints, creating prototypes that we can get feedback on fast.

The ideas are then refined through a series of ‘test and learn’ iterations.

Collaborate

Once validated, approved creative is moved into production, with ongoing collaboration and adjustment from the various teams as implementation challenges are encountered and overcome.

Our Creative Services & Capabilities

We offer a range of creative services largely focused around brand & comms strategy, communications, experience design, content and product development.

Digital Product Design Strategy

Customer Experience Design (CX)

Creative Concepting / Ideation

Brand & Comms Strategy

User Experience Design (UX)

Product and Service Prototyping

Website & Application Design

User Interface Design (UI)

Design (Visual, Comms, Illustration)

Communication Design

Service Design (Immersion/Ideation)

Video Production

Our Creative Partners

We only work with the best creative partners in the business supplementing our in-house teams with category knowledge experts and deep technology specialists when required.

Great partnerships leads to great work. It’s nice to be recognised for this occasionally.

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SoDA - Society of Digital Agencies

Remaining independent, we have a deep network of resources to leverage through our global SoDA affiliations and friends. (SoDA)

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Chris Crammond

Managing Partner

chris.crammond@deepend.com.au 02 8917 7900