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Regional Health

A Prominent Regional Health Insurer

Regional Health

The Challenge 

A prominent regional health insurer faced challenges with internal alignment on its digital future. The leadership team required a more robust decision-making framework and a unified strategy to guide investment, prioritise projects, and ultimately enhance the member experience. 

Our Approach 

We designed and facilitated a rapid, collaborative process to build consensus and create a clear, shared vision. 

Targeted surveys to health executives

Perspective Gathering

We began by deploying targeted surveys to senior leadership and executive teams. This gathered crucial perspectives on the current digital experience, identifying strengths, weaknesses, and opportunities within the health sector.

Data fuelled intensive workshops

Vision & Enablement Workshops

The survey data fuelled a series of intensive workshops. Using structured activities, we guided the team to define a positive future state, build a common vision, and identify the concrete actions, blockers, and challenges to delivering on that vision.

Deepend Roadmapping

Roadmapping & Measurement

We translated the high-level vision into a tangible plan. This involved defining core strategic themes, creating a delivery roadmap, and establishing top-level metrics and KPIs to guide project prioritisation and measure success.

The Impact 

The engagement successfully aligned the entire leadership team around a powerful new vision: "Simplifying health, amplifying life." The insurer is now equipped with a strategic roadmap and a clear set of metrics to make informed, confident decisions, ensuring all future digital initiatives are focused on delivering real value to their members. 

Services Delivered: 

  • Digital Strategy & Alignment 

  • Stakeholder Engagement & Workshop Facilitation 

  • CX Strategy & Vision Setting 

  • Strategic Road mapping 

  • KPI & Measurement Framework 

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