Overview

Intium partnered with Deepend to transform its digital presence from near invisibility into a high-performing, AI-visible platform – unlocking 16.5× growth in keyword visibility and significantly improving engagement across both traditional and AI-driven search channels.

At the outset, Intium’s website was technically constrained, poorly indexed, and lacked structured content aligned to its commercial services. Deepend reengineered the foundation – combining technical SEO, strategic content architecture, and AI-optimised signals to build authority across both search engines and emerging AI discovery platforms.

What We Delivered

• Technical SEO audit and remediation
• Information architecture redesign
• Keyword and content strategy
• Service page development
• Analytics setup (GA + Search Console)
• Structured data (Schema) implementation
• AI visibility optimisation (E-E-A-T signals, answer-led content)
• Performance tracking and AI search monitoring

Problem & Insight

Despite strong technical expertise and a unique integrated service model, Intium was effectively invisible online. Critical technical issues prevented search engines from indexing the site, while the absence of structured, service-aligned content meant even indexed pages lacked relevance.

To compete, Intium needed to establish authority across both layers of discovery.

Strategy & Experience Design

The strategy focused on building a dual-optimised system – for traditional search and AI-driven discovery.

Key strategic shifts included:

• Structuring the site around core commercial services.
• Creating content aligned to real user problems and intent.
• Replacing technical jargon with clear, outcome-driven language.
• Designing content to directly answer complex industry questions.

A pillar-based architecture was introduced, enabling scalable content expansion while reinforcing authority in priority areas.

A proof-of-concept article demonstrated immediate traction, generating 3,773 sessions from a single piece, validating the demand for authoritative, educational content.

Technology & Delivery

Deepend rebuilt the technical foundation to ensure the site could be properly crawled, indexed, and interpreted.

This ensured Intium was not just searchable – but discoverable, interpretable, and recommendable by AI systems.

Results

Within six months, Intium transitioned from near-total invisibility to a strong authority position in its category.

Search performance improved significantly:

• Keyword footprint expanded from 17 to 281
• Average position improved from 51 to 40
• Click-through rates exceeded benchmarks at 32%

Engagement quality also transformed:

• Average session duration increased from 9 seconds to 1 minute 43 seconds
• AI-referred users showed substantially higher intent and engagement

AI visibility emerged as a key growth channel:

• 92% AI Search Health score
• AI-driven traffic delivering 20× higher engagement than paid social

The result is a digital platform that not only ranks – but earns attention, trust, and engagement in an increasingly AI-mediated discovery landscape.