Positioning a Unique Australian MedTech Pioneer for Maximum Industry Impact
Value and Impact
Simplifying the Complex
We worked with 3DMorphic to promote their advanced medical tech in a clear, compelling digital story — making it easy for both surgeons and patients to understand. Result: Broader engagement and stronger brand trust.
Building for Performance & Growth
Using modern frameworks, we delivered a sleek, scalable site with fast load times, smooth animations, and a responsive experience across all devices. Result: A future-ready platform built to grow with their business.
Driving Visibility with Smart SEO
From tailored content to technical SEO, we ensured 3DMorphic ranks where it matters.
Bridging Innovation and Communication
Founded in 2015, 3DMorphic has brought groundbreaking advancements in scientific research into the realm of medical product design. Today, they stand out as the only manufacturer of ARTG-listed, patient-specific spinal implants in Australia. As pioneers of "just-in-time" advanced manufacturing via 3D printing, they deliver custom spinal implants with unmatched speed and precision.
To elevate their digital presence, Deepend partnered closely with 3DMorphic’s Design and Communications team to craft a sophisticated, minimalistic digital experience. The goal was to clearly communicate 3DMorphic’s innovative edge while remaining accessible and informative to a broad spectrum of audiences — from curious patients to seasoned medical professionals.
The new website guides users through a clear journey of discovery: from the cutting-edge technologies behind 3DMorphic’s custom implants, through their core product offerings, and finally into a rich archive of case studies and thought leadership content. The content strategy is purpose-built to build credibility and engagement, delivering the right balance of technical depth and high-level storytelling.
“The website looks great, and overall, it's been really well received. It will go a long way to help position 3DMorphic within the industry.”
Maite Beathyate – Biomedical Engineer – 3D Morphic
Designing a User-Centric Experience That Brings MedTech Innovation to Life
To reflect the sophisticated nature of 3DMorphic’s technology, our creative approach focused on clarity, elegance, and accessibility. We designed a clean, modern interface that simplifies complex content without losing depth — making it easy for users from all backgrounds to engage with the brand. Visual storytelling, intuitive layouts, and responsive design elements were all carefully balanced to showcase innovation while building trust.
SEO Hygiene for Search Indexing
Core SEO Hygiene was added to the site, including H1s, H2s, Schema, to give the site the best chance of indexing for core search terms across a broad cross section of audiences.
Elegant, Subtle Animations
Easing was built into the front-end framework for the site, building the pages subtly as the user scrolls through each page.
Fully Responsive & Accessible Carousels
We implemented Splide.js for carousels and galleries, providing a lightweight technical footprint, delivering fully responsive and accessible carousels, which were ideal for showcasing visual content across a range of breakpoints.
Building a High-Performance, Scalable Platform for 3DMorphic
Our tech strategy focused on delivering a seamless, high-performance experience that could scale with 3DMorphic’s growth. By leveraging modern frameworks and thoughtful development practices, we ensured the site was not only fast and accessible but also flexible enough to support future content, features, and functionality. The result is a robust digital platform that matches the precision and innovation of 3DMorphic’s own medical technology.
Nuxt 3 Framework + Composition API
We leveraged Nuxt 3’s modular architecture and Vue 3 composition API to build reusable, maintainable components.
GSAP + ScrollTrigger for Animations
Implemented GreenSock and ScrollTrigger to craft smooth, high-performance animations and scroll-driven effects that added visual depth and interactivity to the user experience.
Semantic HTML
Prioritised semantic markup to improve accessibility, ensure screen reader compatibility, and support strong SEO foundations.
Lazy Loading & Performance Optimisation
Integrated image lazy loading, efficient code-splitting via Nuxt, and preloading key assets to reduce initial load times and improve overall
Conclusion
Since launch, the new website has delivered measurable success, including a 200% increase in web traffic and a significantly broader SEO footprint. With a solid technical and strategic foundation in place, 3DMorphic is now better positioned than ever to grow its influence within the MedTech industry — both in Australia and globally.
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