Customer-led Technology
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CUSTOMER-LED TECHNOLOGY DESIGNED FOR IMPACT

Transforming customer-led technology into digital experiences that build trust, deliver clarity and create lasting impact.

Deepend is Australia’s leading customer-led technology business. For 25 years, we’ve helped organisations design and deliver digital experiences that drive measurable impact.

Combining strategic clarity, design expertise, and technical excellence, we create technology that builds trust between brands and their customers.

Our approach is guided by our pillars of Good Design, Trusted Delivery, and Real Impact. These values shape how we work, who we partner with, and the outcomes we deliver.

Whether you need a full digital transformation or a smarter way to connect with customers, Deepend is ready to help. Get in touch and start your project today.

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Engineering Value in the AI Age

Digital experiences now serve two audiences: the people who use your services and the AI agents increasingly acting on their behalf. Deepend helps organisations adapt to this shift with AI-ready digital ecosystems that are structured, discoverable and machine-actionable.

Our AI services enhance visibility, strengthen trust and unlock secure, high-value use cases by:

  • Making your brand machine-readable and visible to LLMs and AI agents.

  • Elevating the human moments of trust that AI cannot replicate.

  • Safely connecting your proprietary data to public AI models through secure orchestration layers.

We design clarity, trust and intelligence into your digital estate - ensuring your organisation stays visible, relevant and competitive in an AI-mediated world.

25 years, and counting
Our History

25 years, and counting

We are the most established customer-led technology agency in the country. We help companies make the most of technology-fueled change by understanding human need and balancing it with deep technical capability - solving problems that create positive change.

Our People
Ben Blanks

Technical Lead

Ben Blanks

Rodney Chan

Frontend Developer

Rodney Chan

Tim Fletcher

Chief Technology Officer

Tim Fletcher

Jackie-Lee Hughes

Lead Experience Designer

Jackie-Lee Hughes

Hamilton Jones

Head of Strategy (AI & Transformation)

Hamilton Jones

Matt Griffin

Founder & Chief Executive

Matt Griffin

Chris Crammond

Managing Partner

Chris Crammond

Edwina Brook

Managing Director - History Will Be Kind

Edwina Brook

Isaac Nault

Production Manager

Isaac Nault

Kath O'Malley

Studio Manager

Kath O'Malley

Greg Brine

Lead Producer

Greg Brine

Anthony Brian

Finance Director

Anthony Brian

Alex de Lusignan

Content Director

Alex de Lusignan

Thom Landers

Director - Brand Communications

Thom Landers

Rangi Biddle

Technology Lead

Rangi Biddle

Peng Zhou

Frontend Developer

Peng Zhou

Amy Batey-McManus

Studio, Events & Marketing Coordinator

Amy Batey-McManus

 Shravya Palaneer Mohan

Digital Producer

Shravya Palaneer Mohan

Let’s bring your next big idea to life.

Whether you need a full digital transformation or a smarter way to connect with customers, Deepend is ready to help. Get in touch and start your project today.

Contact Us