Google Analytics 4 is here, and it’s brought a wealth of new changes along with it.
Google’s new data collection and web traffic analytics software replaces Universal Analytics. Millions of businesses around the world use this reporting tool to track user behaviours across websites, mobile apps, and offline interfaces.
Google’s analytics tools help businesses track the amount of web traffic they get, monitor critical marketing channels, and measure marketing performance indicators. The new version does all of these things but in a new way.