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The motivators and deterrents for international students
18 October 2019 Brett Henebery - The Educator
Brett Henebery from the Educator speaks with Chris Crammond on the key motivators and deterrents for international students when choosing the right education provider.
A number of reports have shown that Australia remains one of the world’s top destinations for international students. Still, higher education institutions are still trying to understand the decision-making process of these students.
And with good reason. June data from the Australian Bureau of Statistics reported that international education generated $32.4bn for the Australian economy from 2017 to 2018, an increase from the $28.1bn contribution from the previous year.
Effective college marketing teams need to constantly seek input and feedback from their student bodies to remain fluid and evolve accordingly.
As part of a recent project for Navitas, a team from Deepend – Australia’s most established digital customer experience consultancies – conducted an in-depth, qualitative research program to better understand the motivators and deterrents for international students.