The motivators and deterrents for international students
18 October 2019 Brett Henebery - The Educator
Recently, Deepend were fortunate enough to receive coverage in noted Education publication, The Educator, with an article focussing on some of the key motivators and deterrents for International students when choosing the right College to apply to:
A number of reports have shown that Australia remains one of the world’s top destinations for international students. Still, higher education institutions are still trying to understand the decision-making process of these students.
And with good reason. June data from the Australian Bureau of Statistics reported that international education generated $32.4bn for the Australian economy from 2017 to 2018, an increase from the $28.1bn contribution from the previous year.
Effective college marketing teams need to constantly seek input and feedback from their student body to remain fluid and evolve accordingly
As part of a recent project for Navitas, a team from Deepend – one of Australia’s leading independent digital marketing agencies – conducted an in-depth, qualitative research program to better understand the motivators and deterrents for international students.