Improving your organic search ranking isn’t as simple as focussing on metadata anymore. It requires a strategic approach, matched with an understanding of the human and technical levers that you can pull to improve your ability to acquire and convert the right traffic for your product or service.
At Deepend we have over 20 years of experience in driving customer acquisition via digital channels. In that time, we have shaped a structured and rigorous approach to SEO that has grown in sophistication and success.
Take for example the work we recently completed with AON Insurance. We were able to improve organic search ranking for keyword searches such as, 'professional indemnity insurance,' netting the equivalent traffic of over $60k per month in paid media spend.
Integral to this offering is our SEO & Content Audit product – the perfect first step in understanding and shaping a structured response to improving your organic search performance.
Our SEO & Content Audit
Engage us in an SEO Audit, which will lay the strategic and structured groundwork for your success.
Summary of our approach:
Surfacing key insights to your existing performance
Gap Analysis & Benchmarking
Understanding which competitors do it well in your category and how we can compete
Developing a shared understanding of where the demand is
Schema Usage Review
Understanding the technical levers that you can use to improve organic performance
Aligning missing content with keyword volumes