Services &


Brilliant ideas are only possible with sound strategy and the knowledge that the environment is constantly changing.
The notion that ideas are generated for 'Channels' is outdated, replaced by a landscape of literally millions of 'Intersections' where users can be found interfacing with technology (and media).
At Deepend we believe these Intersections form the basis of where brands can connect with their consumers and are the focus of how we apply our efforts, striving to make businesses more successful.

To complement this, we have refined our capabilities across two core service offerings:

Production Services / Connected

Systems Integration

We aim to maximise the preservation of investments in existing technology, while at the same time minimising the cost of transfer to replacement or add-on systems.
Modern software applications form part of an ecosystem that combines new breeds of emerging technology with legacy products. So when planning the evolution of a system, the migration of data and the interaction between systems is critically important to the architecture of a new component.
Which is why at Deepend, when we design a new business software component we take into consideration ­the investment our clients have already made in their legacy systems – not just in terms of cost, but also infrastructure, data, training and business processes. And we aim to maximise the preservation of that investment, while at the same time minimising the cost of transfer to replacement or add-on systems.
Our SOA experience ranges from consuming to creating APIs, RESTful to RPC architectures, and working with third-party technology developers.
We have integrated business systems including ticketing platforms, POS, inventory management, CRMs, CMS and even banking with more creative internet services – such as social, geo-location, cloud and CDNs, e-commerce, mapping, sentiment, prediction and visualisation tools. One of our core strengths is aligning the presentation of your solid business logic and data, with the modern, simple user-interface and contemporary tools that consumers expect.
And because we know that the fashion at the front-end will change more frequently than your business rules and corporate structure, we follow best practices in separation of concerns utilising a layered, modular approach to our architectures.

Take a look at our case studies to see how we achieved this for Tessitura, and for other examples of our successful approach to systems integration.  

Leadership Team

Juan Garcia

Technical Director

View on LinkedIn