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Deepend was commissioned to create a dynamic one minute graphics sequence providing an emotive overview of the Australian Financial Review magazine. Certain keywords were to be used which epitomised the brand traits of the AFR magazine and the overall piece had to inspire and reinvigorate the brand with a contemporary edge.
Once a graphical treatment was decided upon, Deepend took a range of stills from the AFR image library and began constructing a sequence that encapsulated the brand. Careful consideration was also given to the music selection, which was to provide a sense of both prestige and a contemporary edge.
The client was extremely pleased with the piece and still continues to use it to open formal presentations and as a sales tool.