Services &

Capabilities

Brilliant ideas are only possible with sound strategy and the knowledge that the environment is constantly changing.
The notion that ideas are generated for 'Channels' is outdated, replaced by a landscape of literally millions of 'Intersections' where users can be found interfacing with technology (and media).
At Deepend we believe these Intersections form the basis of where brands can connect with their consumers and are the focus of how we apply our efforts, striving to make businesses more successful.

To complement this, we have refined our capabilities across two core service offerings:
 
 

Consulting Services / Creative

Web Strategy

Marketing can be as complex as it is creative, and many brands today are grappling to keep abreast of evolving channel and audience needs.
Understanding which channels are best for your brand now, and taking advantage of the opportunities that exist for tomorrow requires a strategy that is not only planned and considered, but also integrated.
 
Your brand’s marketing activities need to seamlessly integrate with all other forms of marketing and communication. Which is why at Deepend we develop brand, communication and web strategies in unison – applying our strong creative capabilities and expertise in the digital landscape across everything we do.
 
We believe passionately that our integrated approach to web strategy is the key to our clients’ success.
Deepend have crafted successful web strategies for individual campaigns, yearlong activities and across 3-5 year visions. We have specialist expertise in the following areas:
 
  • Target audience research (market analysis, focus groups, interviews) 
  • Stakeholder workshops
  • Web analytics investigation
  • Competitor analysis
  • Strategy development
  • Concept creation
  • Vision documentation
  • Roadmap creation
  • Implementation planning

 

Need to know more? Take a look at how our web strategies have delivered successful outcomes for our clients. 

 

Leadership Team

Dan Robathan

Head of Strategy

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Jennifer Tucker

Strategy Director

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