Social media marketing has democratised communications – everyone has a voice and they are using it to share their thoughts, experiences and opinions with the world. They do so freely, and wear the brands they ‘like’, ‘+1’ or ‘comment’ on as badges to help define their own social clout, and in the process are helping to define yours. So if your brand isn’t part of the growing universal conversation, you’ve already fallen behind.
Developing a brilliant social media marketing strategy relies on a deep understanding of how to encourage, enhance and leverage social interaction. At Deepend, we help brands achieve this by challenging inherent marketing beliefs that focus on one-way communication. Social media marketing is a complex dialogue amongst consumers. To be successful, brands need to stop thinking about campaigns and start generating conversations.
The first step to creating a successful social media marketing strategy is understanding what your customers are doing and how they are choosing to intersect with your business. This knowledge allows you to create social maps that encourage ongoing conversations and maximise engagement with your brand.
Deepend’s comprehensive content plans; tone of voice guidelines; and issue resolution procedures align strategically with ATL creative, NPDs and calendar events. Our community managers maximise daily consumer engagement in line with you business objectives and KPIs.
Deepend offer specialist expertise in the following areas:
- Social strategy development
- Social roadmap creation
- Audience behavioural analysis & interest graphing
- Sentiment tracking
- Competitor analysis
- Brand tone of voice guideline creation
- Content planning, sourcing and creation
- Advocate identification and reward procedures
- Consumer relations protocol
- Community management
Find out more about leveraging the power of Social Media Marketing and download an outline of how we'd structure a Social Media and Content Audit to help understand and leverage the value of your 'owned' assets.