Long gone are the days when simply having a website put a brand at the forefront of technology, and within easy reach of its target audience. While websites remain incredibly relevant 20 years on, in order to effectively extend a brands reach they need to be constantly optimised for the varying array of search engines and associated technologies used today. Most importantly, they need to be part of an overall customer acquisition strategy that focuses specifically on Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) tactics.
SEO marketing can be highly complex and its dynamics are constantly changing. Optimising your web presence requires regular monitoring and an ongoing adjustment of your web copy. And constantly updating your advert copy is essential, because getting it right today doesn’t guarantee it will be right tomorrow.
It takes time and a depth of knowledge to constantly get it right – and keep it right. This is why at Deepend we focus our SEO methodology on creating great insights from detailed analysis and customer insights. And once our launch strategy and projected targets have been established, we begin the process of ‘test and learn’, using techniques such as A/B or multivariate testing, to ensure ongoing optimisation and ultimately the best results for your brand.
Deepend offer specialist expertise in the following areas:
- KPI definition
- Keyword research
- Onsite content & copy recommendations
- Tracking implementation
- A/B or multivariate testing
- Ad trafficking
- Search term identification (volume, goal conversion)
- Copy & content recommendations
- Back-link strategy
- Page title creation & meta description creation
- Page copy creation
- Canonical URL structure definition
Find out more about our human centred approach to SEO
and download an outline of how we'd structure an SEO and Content Audit
to help gather deep strategic insights for your business.