Mobile marketing is so much more than just another tick in the ever-growing list of digital must haves.
Today’s digital landscape is completely multi-screened and driven by millions of ‘intersections’. And as users increasingly interface with technology and media at discrete places and times, these intersections provide brands with a rare opportunity to connect in a meaningful way with their audiences.
Mobile marketing spans iPhone apps, SMS, mobile banner ads, games and carrier integration – to name just a few,and these mobile outputs are often mistaken as the starting point for a sound mobile marketing strategy.
At Deepend, when deciding on a direction we consider how and where the intended audience intersects with the brand, before determining which core interactions to align with.
For example, when working with Taronga Zoo our‘micro-babysitting’ insightrevealed an intersection with the children of paying adults, but not the actual adults. This led to a rewrite of the client brief and the subsequent development of an application for children.
As with all successful marketing strategies, mobile marketing requires a disciplined approach to planning and execution - simply developing a solution that utilises the most effective mobile technology is not enough to ensure ongoing success.
In addition to the typical integration issues associated with cross-media implementations, mobile marketing adds a few of its own concerning technology, creative and integration.
For example,when engaging with app storesit’s critical that brands partner with teams familiar with the varied pitfalls and opportunities relating to app submission, app store marketing and ongoing maintenance. And to ensure that the mobile marketing solution receives the interactions, updates and attention required for ongoing success, sound post launch management is essential.
Some of the technologies and services offered by Deepend include:
- Mobile research and strategy
- Marketing and PR planning for mobile solution deployment
- Mobile application development
- App store marketing
- Mobile web development
- Content management system (CMS) integration
- SMS campaign management
- Mobile analytics integration
- NFC (Near Field Communication)
- QR codes (only when it’s relevant)
- Augmented reality
- Smart TV integration
Need to know more? Take a look at how our Mobile Marketing strategies have delivered successful outcomes for our clients.