Services &

Capabilities

Brilliant ideas are only possible with sound strategy and the knowledge that the environment is constantly changing.
The notion that ideas are generated for 'Channels' is outdated, replaced by a landscape of literally millions of 'Intersections' where users can be found interfacing with technology (and media).
At Deepend we believe these Intersections form the basis of where brands can connect with their consumers and are the focus of how we apply our efforts, striving to make businesses more successful.

To complement this, we have refined our capabilities across two core service offerings:
 
 

Production Services / Connected

ECommerce

In between the cold, hard product data and the warm, fuzzy user-interface, we create a middleware layer of intelligence to help customers shop in the way they want to shop - while you promote, combine, recommend and analyse.
E-commerce applications have come a long way since their inception on pizza and florist sites over a decade ago, and Deepend has been there every step of the way – helping traditional e-commerce evolve from the basic lead-generation forms of the 90s into the fully business-integrated social solutions available today.
 
This is why we understand that initiating sales digitally doesn’t mean the process ends with your website – we know it must seamlessly flow into inventory management, fulfilment and returns, CRM, POS and billing systems. In addition, it must be secure, PCI compliant and comprise a clear administration system that is easy for call-centre staff to understand.
And we understand business logic. In between the cold, hard product data and the warm, fuzzy user-interface, we create a middleware layer of intelligence that helps customers shop the way they want to shop – while you promote, combine, recommend and analyse.
 
Deepend can design and implement algorithms to enhance your business and improve ROI – from coupons to distressed inventory, and automatic deal combination recognition to socialised theatre seat-selections.
 
We are experts in systems integrations – making sense of the maze of technical components needed to run a digital business. We have relationships with a number of key technology providers for ticketing platforms such as Tessitura and ENTA, payment gateways such as SecurePay and EWay and also POS systems such as Siriusware and MICROS-Fidelio Opera.
 
And we are excited by the constant evolution of online opportunities emerging. As the debate rages on whether social commerce on Facebook will ever truly take off; group-purchasing sites continue to be an incredible success story.
 
Freemium services have blossomed through the micro-payment technologies built into the app stores of Apple, Facebook and Google – in fact in 2011 Google saw the revenue from freemium services in its Chrome Web Store overtake that of traditional e-commerce.
 
The gradual rise of the semantic web through Google's ‘Rich Snippets’ and Facebook's ‘Open Graph’ is also shining a spotlight on rich product data, enabling customers to more easily find, evaluate and share product intelligence.
 
Projected virtual pop-up storefronts, NFC adshells, QR codes and other emerging technologies are also bringing the e-commerce revolution to the street, and Deepend can help you structure your online presence to take advantage of these incredible new and emerging opportunities.
 

Need to know more? Take a look at how our e-commerce applications have delivered successful outcomes for our clients. 

Leadership Team

Chris Crammond

Managing Partner

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