Services | Interactive Media
In the past 10 years a seismic shift has occurred in consumer expectations of how to access information. Today's consumers expect to filter and target that which interests them, with lightning speed and accuracy. This expectation applies to information about products, services and brands - otherwise known as advertising.Interactive media such as broadband games and immersive DVDs and CD-ROMs allow brand content to be delivered in a user-centred package. Such mediums share a flexible approach to information design, to allow users to choose their own pathway and pace. Because they respond to user actions, they encourage a depth of involvement unheard of in traditional media.
Think about it this way; when was the last time a consumer replayed a TV commercial for 10 minutes at a time, 7 days in a row? Probably never. Yet such figures are easy to obtain with a branded game.
One-to-one sales tools, interactive product demonstrations and trade presentations are further examples of how we've made interactive media work for our clients.
View our case studies to find out more.